Who we are

Limit was born from a simple yet powerful idea: to create something more than an accessory, to create a brand that represents a way of thinking. It emerged from a passion for detail and the need to express an authentic, motivating, and challenging attitude.

Our story begins with the intention of breaking new ground, so that every person who wears our laces feels like they're carrying not just a product, but a message. Hence our slogan: Pure attitude.

We believe that fashion is the greatest expression of oneself and what each person represents, which is why we wanted to convey our essence through it.

We want to be much more than just a product on the market. We aspire to build a community of people with a different mindset.

In short, Limit represents a clear proposition for offering a product designed for those who seek to make a difference through the details.